Nitta Logo
The new look for our brand
Nitta started operations in 1885 in Osaka. The founder's goal was "to manufacture with our own hands produsts that cannot be available in Japan." After many years, this same concept still defines the businesses of Nitta. Our mission is to capture leading market shares in new business domains as we work closely with customers and suppliers based on the spirit of "Invention & Innovation." The Nitta Group remains dedicated to achieving more growth and progress on a global scale.
The meaning of "Invention & Innovation"
Lessons and other words of wisdom of Nitta Founder Chojiro Nitta guide the Nitta Group to this day. Our core corporate philosophy is defined by three elements: invention, innovation and harmony. The new slogan incorporates two of these elements. Additionally, the curved lines that are part of the logo represent harmony and evolved into a visual brand that is in step with today's global markets while remaining firmly rooted in the principles of the Founder.